Ultimate Guide to Facebook Advertising

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New Customers Are Waiting…Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:

Maximize your ad ROI with newsfeeds, videos, and branded contentCreate custom audiences from your contact lists, video views, and page engagementUse the Facebook Campaign Blueprint proven to generate your first 100 conversionsBoost your Facebook ads using the Audience Network and InstagramFollow the three-step formula for successful video adsMaximize campaigns and increase conversions on all traffic to your websiteTrack and retarget engaged users by leveraging the Power of the PixelMake every page on your website 5-10 percent more effective overnight

From the Publisher

Plan your Facebook Advertising campaign with time-tested insights about the customer buying cycle.

Learn how to use videos and dynamic images to enhance your Facebook Ads.

Publisher ‏ : ‎ Entrepreneur Press; 4th edition (October 27, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 398 pages
ISBN-10 ‏ : ‎ 1599186756
ISBN-13 ‏ : ‎ 978-1599186757
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 8 x 1 x 10 inches