Reinventing Virtual Events: How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance

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(as of Jun 02, 2024 15:31:42 UTC – Details)

Make your next webinar something to write home about

In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.

The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to:

Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audienceUse the authors’ signature G.A.M.E.S. framework to drive high-quality leadsBuild buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry

A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

ASIN ‏ : ‎ B0BQTDJ71L
Publisher ‏ : ‎ Wiley; 1st edition (December 20, 2022)
Publication date ‏ : ‎ December 20, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 34995 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 276 pages
Page numbers source ISBN ‏ : ‎ 1394159250