Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Price: $13.99
(as of May 27, 2024 09:17:19 UTC – Details)

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are “fuzzy and intangible,” they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all aroundLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferencesAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don’t draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

ASIN ‏ : ‎ B004OC00TG
Publisher ‏ : ‎ Wiley; 1st edition (February 14, 2011)
Publication date ‏ : ‎ February 14, 2011
Language ‏ : ‎ English
File size ‏ : ‎ 968 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 332 pages