Platform: The Art and Science of Personal Branding
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
From the Publisher
Platform: The Art and Science of Personal Branding
Publisher : Lorena Jones Books; Illustrated edition (February 5, 2019)
Language : English
Hardcover : 224 pages
ISBN-10 : 0399581375
ISBN-13 : 978-0399581373
Item Weight : 12.3 ounces
Dimensions : 8.5 x 0.98 x 5.71 inches
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